Leveraging celebrities to promote your brand has been a tactic marketers have embraced for some time. But how do you know if your consumers believe the celebrity you pick shares values consistent with your brand? Do you find yourself going more with your “gut” than with what little evidence you’re provided when making a celebrity decision? Have you often wondered what celebrity would be the best fit for your brand AND your target consumer, not just the one you think you know the most about?
In our Social Intelligence Report on Lady Gaga learn how your brand can take advantage of this unprecedented opportunity to gather consumer data in real time, make decisions derived from insights, and leverage technology to share this information across your organization in real-time.
Download our Social Intelligence Report on Lady Gaga to learn how your company can mitigate some of the risks around choosing the right celebrity spokesperson.