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Brands pump millions into their Super Bowl ads to get a reaction from consumers, so Networked Insights analyzed just what kinds of reactions they got last night. From trust and love to offense and hate, reaction ran the spectrum and by measuring changes in consumers' emotional reactions to brands after the TV spots ran, Networked Insights is able to identify the specific touchpoints in their messaging that worked

Want to know who came out on top? Download the score card by filling out the form to the right.





 

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2016 Super Bowl Advertisers Emotional Score Card