NWI



Marketers have long relied on broad, demographic characteristics to connect their product with the right buyer – and they miss a lot of the time. It's time to use hi-definition targeting capabilities, such as targeting by life events, to reach their opportunity audience and stop relying on broad demo targeting.

To learn more about how marketers can tap into consumer interests and emotions during major life events, download the full report.




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Hi-Def Targeting Using Life Events