American Family Insurance believes that a dream is the most important thing anyone can ever own. So, they built their marketing around “dreamers” and enlisted all-stars J.J. Watt and Kevin Durant as brand ambassadors who inspire fans to follow their own dreams.
But how to best engage fans and use these stars to show that American Family Insurance champions the dreams of its customers? American Family Insurance needed data-driven, audience-centric insights to guide their strategy and help them reach dreamers.
Download this case study to learn how Networked Insights helped American Family Insurance overcome its challenges.