NWI

Based on a recent analysis of social data by Networked Insights, nearly 10% of the social media posts brands analyze to understand their consumer’s behavior do not actually come from real consumers. Non-consumers include social bots, celebrities, brand handles and inactive accounts.

Social spam is a massive problem on brand conversations; some brands have over 90% of social media posts classified as spam.

Find out how removing spam and non-consumers from your dataset can drastically change the insights you gain from consumer conversations.

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